HOUSE OF THOUGHT
The Berlin edition of RED EARTH, a House of Thought solo exhibition, is now closed.
The exhibition "RED EARTH" examines how non-Western cultures can be more adequately represented in the increasingly digitalized, virtual world. Similar to the technological and philosophical advancements of the enlightenment period and the industrial revolution, the digital age, founded in data and code, utilizes other cultures as resources to fuel its autonomous thinking but overlooks their schools of thought.

Yet the relationship between Western and non-Western cultures, as well as the relationship between the physical and the digital world, is not of full detachment but complex exchange and dependence. In this area of tension, a constant back and forth translation between the two realms takes place, and the artist Michael Salu represents this complex process. The British-born Nigerian, who grew up between two cultures, investigates the ideological overlaps, that get lost or inadequately passed on in translation.

Find out more about the project in this feature in FLAT Journal (UCLA)

Imagine a world without thought

HOUSE OF THOUGHT

A research practice and consultancy bridging creative critical thinking and technology.
YOU:
Hello.
I:
Hi.
YOU:
Why I am here?
I:
I think you have been coaxed into finding out more about me, House of Thought. Or, HOT for short.
YOU:
That appears to be so, but I'm busy. Enlighten me quickly I have somewhere to be.
I:
Of course. I won't keep you long. I am an artistic research practice and consultancy dedicated to exploring the future of thinking. Through critical and narrative-driven work, I generate and implement strategies, ideas and stories for culture and business in the digital realm. I'm also a space of continuous research and experimentation, interested in our evolving written/visual languages and technologies and how they impact the way we live.
YOU:
That sounds interesting, but what exactly do you do?
I:
I'm interested in the future of thinking and the future of stories.

We have always been storytellers, it is one of our most basic forms of human interaction. Except something happened to the story. We mechanised it and maybe diluted it's power. As a result the story has often become the vehicle rather than the destination. I focus on the destination, where we can really think, feel and imagine.

"I am intrinsically bound to an idea of an 'I' that is lived beyond the 'I' which is only imagined"
From The Dark Factory, a short story by Michael Salu. Garagisme 2020.
YOU:
I see. How does this work?
I:
Through research, creative strategy, design and the act of writing stories, I provide and execute ideas for emerging technologies and media.

HOT is a mode of thought, a publisher and producer, so I initiate cultural projects that can take differing forms , from film and VR, to books. I like to work in collaboration.
YOU:
Oh, I see. So what sets you apart?
I:
Well, thinking is my primary occupation. I guess I am a fairly unique combination of a conceptual visual practice, literary-grade writing, alongside award-winning design thinking. These are tools for writing the future.
YOU:
So let me recap. You make creative work that bring together stories and images and you work in various forms?
I:
Yes. I operate primarily on a strategic level with businesses and organisations where culture meets luxury, but also on smaller creative projects.

My stories can live within a brand, a film, a short story or an immersive digital experience. Original perspectives that help us imagine where we could be going and stories told in ways that bridge the gap between the traditional page and the spatial experience.

Sometimes I also speak at symposiums and events about culture, language & technology.
YOU:
Thank you. That was helpful. I've got to run, but I'm interested in knowing more.
I:
Sure. Thanks for stopping by. If you would like to know more, feel free to drop me a line or follow me on social platforms via the links below.
"Maybe something altruistic will come from this accrued mass of information about the human race and will be used for the benefit of the earth we inhabit, or maybe not."
Michael Salu from Above and Below.
King Kong Magazine
Clients & Collaborators
HOT has consulted for many organisations across a variety of projects, working from initial strategy to final execution.

HOT has spoken at forums and received both press and awards. Here are just a few of our past collaborators.

HOT IS |

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Enquires
"So what then happens to our cognitive intuitions when the worlds we are experiencing are actively designed for us instead?"
Michael Salu, 5x15 Talks