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Digital Innovation of Ideas.

House of Thought is an experimental creative research practice and consultancy aimed at bridging expansive critical ideas and technology founded by Michael Salu.


We believe technology should be in service to ideas and creative culture crucial to societal and environmental improvement.

Curious about evolving visual and technological culture and its impact on our lives, House of Thought is a space for research, experimentation and creative production.

We develop and collaborate on narratively-oriented interdisciplinary projects across academia, culture and business.

Our projects start with the idea, followed by the most suitable tools and methods for the job, including mixed reality technologies, machine learning and film.

The Latest at House of Thought

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to find out more about our project mapping connections between AI development, culture, language, and natural resources.

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Selected Projects

Cybernetics, or Ghosts? A New Anthology of Fiction
Edited by writer and artist Michael Salu, fifteen of today's most daring writers from across the globe read and respond to Italo Calvino's seminal essay 'Cybernetics and Ghosts' with rich and expansive works of fiction.
The Red Earth Project
A critical study of machine learning (AI). Red Earth is an expansive interdisciplinary artistic study, where machine learning is central to various processes to ask whether computational translation can be used to engage alternative cosmologies.
"Cybernetics and Ghosts" the digital future of writing
A guest edition by Michael Salu for Writer's Mosaic on authorship, computation and the origin of myth and story. inspired by the essay of the same name by Italo Calvino
Planetary Portals/D.A.O.C, film
Responding to imperial archives with game engine software. A Film by Michael Salu.
Losing is Ours, a film
An exploratory, meditative film thinking about modern existence, as we relate or do not relate to the material composition of our world.
Listening to the Red Earth, film
In this performative reading, artist, writer and scholar Michael Salu opens up the cinema space for a meditation on listening to the polyphonous dimensions of earth – inhumane and human – and to the frequencies of colonial afterlives.
Apollyon's Ghosts, Augmented Reality installation
A poetic art piece about technocracy in the UK told in augmented reality.
'Air' for the Wellcome Collection
A virtual diorama of atmospheres

to find out more about our film made with the game engine software, Unity.
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