Digital Innovation of Ideas.

House of Thought is an experimental creative research practice and consultancy aimed at bridging expansive critical ideas and technology founded by Michael Salu.

We believe technology should be in service to ideas and creative culture crucial to societal and environmental improvement.
House of Thought is a space of research, experimentation and production. We're curious about evolving visual and technological culture and its impact on our lives.
We develop and collaborate on narratively-oriented interdisciplinary creative projects across academia, culture and business.

Our projects start with ideas,
followed by the most suitable tools and methods for the job.
to find out more about our project mapping connections between AI development, language,
and natural resources.
BUY THE BOOK FROM CALAMARI PRESS
Selected Projects
to find out more about our film made with the game engine software, Unity.

The Latest at House of Thought

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